Don’t Over Optimize Your Site

March 22, 2011
Innovative online marketing can sometimes backfire.  Don't try to do too much!  Just stick to the basics of on-site optimization.  If you try to do too much, it can hurt.

Don’t Over Optimize Your Site

Top 4 Reasons to Abandon SEO

March 16, 2011
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Stop doing SEO?  Now that's innovative online marketing!  Check out this interesting article by David Vogelpohl:

Top 4 Reasons to Abandon SEO

Google Changes Algorithm to Punish Content Farms ((innovative online marketing, google))

February 28, 2011
Google has really done a good service to internet web site marketers.  By modifying their algorithm to hurt content farms, they will be pushing up higher quality sites in the rankings.  So keep writing quality content!

Google Changes Algorithm to Punish Content Farms

How Much Does A Facebook Fan Cost? $1.07

February 21, 2011

Do you use Facebook Pages as part of your innovative online marketing strategy?  Check out this Wall Street Journal article about the cost of advertising a Facebook page on Facebook:

How Much Does A Facebook Fan Cost? $1.07

How Organized Spam is Taking Control of Google’s Search Results

January 31, 2011

Be aware online marketers: The great article linked to below describes how spammers have effectively taken over first page search results in Google for specific keywords.

How Organized Spam is Taking Control of Google's Search Results

Using Webmaster Tools like an SEO

January 26, 2011
Attention online marketers: whenever Google releases information about search engine optimization, it’s a great idea to listen.  Check out this video from the Google Webmasters Blog:

 

Using Webmaster Tools like an SEO

10 Simple Tips To Get 250,000 Page Views Per Month

January 24, 2011
250,000 page views per month?  Sounds great, right?  Internet web site marketing depends on page views.  Check out this article that gives advice for getting more visitors to your site:

When we started our business 16 months ago we decided to use a blog as the central marketing tool for our business. We did it because we didn’t really have any money for advertising and we never really believed that attending networking events would work for us. We placed the blog at the center of our website and only had one commodity on our hands to make it a success….time.

10 Simple Tips To Get 250,000 Page Views Per Month

Content Marketing Tips from 5 People Who Know

January 19, 2011
To be an innovative online marketer, as you probably know, you need great, readable content.  After all, content is king.  Lee Odden recently asked five content marketers for the opinions on best practices.  Read the article here!
Content Marketing is a hot, hot topic right now as are social media, mobile and local.  Along with being a popular focus for marketers, there’s really a deluge of information being published and it’s not always clear what the best advice is.

3 Meta Description Mistakes You Might Be Making

January 17, 2011
The folks over at HubSpot once again provide some good insights into innovative online marketing.  Very often webmasters overlook the meta descriptions, or use them improperly.  Check out this article which focuses on meta descriptions:

Using On Page Techniques to Leverage Your Off Page SEO

January 12, 2011
Being the internet web site marketer that you are, you know that all websites need on-page optimization as well as off-page optimization.  Well, the YOUmoz Blog has an interesting article explaining how good on-page SEO can help your off-page optimization: