When we started our business 16 months ago we decided to use a blog as the central marketing tool for our business. We did it because we didn’t really have any money for advertising and we never really believed that attending networking events would work for us. We placed the blog at the center of our website and only had one commodity on our hands to make it a success….time.
Content Marketing is a hot, hot topic right now as are social media, mobile and local. Along with being a popular focus for marketers, there’s really a deluge of information being published and it’s not always clear what the best advice is.